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American Traditional

Characterized by their bold lines, bright colors, and two-dimensional designs, American traditional tattoos rose to popularity in the United States in the early 1900s and are still massively popular today.

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History

The popularity of American Traditional tattoos really begins with one man in particular, Norman Collins, who is better known as Sailor Jerry: "Collins had been enlisted in the United States Navy at age nineteen, and his travels to Southeast Asia provided inspiration that eventually led him to be one of the most renowned American Traditional tattoo artists in history. A sailor himself, Collins relied on the teachings of Japanese tattoo masters to create his own style, a style with heavy emphasis on vibrant color, bold outlines and nautical motifs, today known as American Traditional. Living and working in Hawaii, the influx of United States servicemen provided him clientele to tattoo – and thus the influx of demand for American Traditional tattoos was born" (Riedman 2022). Entering the war as bright-eyed and bushy-tailed young men who were mostly clean cut with an innocent aura to them, the horrors of war hardened these young men and getting tattoos became a statement of rebellion and a representation of their metamorphosis. 

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American Traditional Tattoos of Today

American traditional tattoos are arguably the most popular style of tattoo today. Though it was originated in the United States, this style of tattoo has spread around the globe and can be seen in almost all countries. It is massively popular in countries like Australia and New Zealand. These tattoos bring the people of the tattoo subculture together as they are seen on anyone from older war veterans to the younger generation of tattoo collectors as young as 18. What was once seen as a "mark of the beast" reserved for those who had seen the darkest parts of war is now an art form that is enjoyed and still collected by millions of people around the world. With "traditional" in the name, American traditional tattoos have evolved but not strayed from their original meaning: "the ongoing reconstruction of tradition is a facet of all social life, which is not natural but symbolically constituted" (Handler and Linnekin, 1984).

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